Illustrative artist Van Den Hooven, has a distinct visual language characterised by confident lines, divergent colours imbued with vibrant symbolism.
Intentionally cluttered, contradictory and complex—his compositions capture the chaos of the modern world, through deconstruction and rearrangement of the internal and external and the animate and inanimate.
By forcing nature and technology close together, he’s prompting viewers to consider the disconnection we have from the things we consume. Yet his art features familiar items that have permeated our lives, asking viewers to consider whether they’re luxury or necessity. Can we find a balance between need, want, consumption and excess?